It is at the heart of what we do

We couldn’t operate Prince of Whales without, you guessed it, whales. They’re why we do what we do, so we’re protective of our marine family! They’re an extension of us, which is why we’re committed to safe, environmentally conscious whale watching. From the people we hire, invest in and collaborate with to our operations and investments, everything we do is for the betterment of these whales.

We’re always learning

You can’t conserve what you don’t know, so we passionately educate the public on and off the water—we know our passion is infectious! And we nurture that passion through conferences, post-secondary programs, and continued nautical training and certifications for our crew.

We’re going paperless
We know travelling isn’t always easy on the environment, so we strive to make your Prince of Whales experience paperless—you can buy gift certificates and book your tour online, and you’ll receive your confirmation and reminders via email to save paper and trees.

We operate sustainably
Taking a note from the Vancouver Island Green Business Certification Checklist, we use eco-friendly, ocean-safe cleaning products, post-consumer recycled paper, and ENERGY STAR certified appliances for more sustainable office operations.

"In the end, we will conserve only what we love; we will love only what we understand and we will understand only what we are taught. ~Baba Dioum"

We travel lightly

We like to think differently when it comes to transportation: Our crew walk, bike, skateboard, and take public transit to work. When we have to drive, we use our corporate Smart Cars, but we opt for video and voice conferencing between offices whenever possible.

We adopted a few whales
In 2014, we adopted our very own orcas from the Vancouver Aquarium. Because whales belong in the ocean, you won’t find these orcas at our office! But our adoption fees support research on and conservation of our Southern Resident Killer Whales and marine life.

We share our knowledge
Given we’re on the water every day, we sight whales regularly. We share our whale, dolphin and porpoise sightings with the BC Cetacean Sightings Network, a conservation and research program that leverages sighting data to help protect at-risk species.

We’re Whale Wise
We’re not talking your average whale facts (although we’re full of those, too). We’re talking about the Pacific Whale Watch Association of which we’re a founding member, and its Whale Wise viewing guidelines for respecting orcas and humpback whales in the wild.

We think big picture

As a member of 1% for the Planet, we’re committed to contributing at least 1% of annual sales to local conservation initiatives that align with our values. We’ve increased our conservation fee from $2 to $5 to meet our goal of donating $1 million over the next five years.

We love local

Our impact is bigger than the water—we’re land-dwellers too, so we’re big on giving back to our local community. Our donations, sponsorships and participation in the community include the tourism industry, nonprofits and children’s charities, and we contribute more than $100,000 annually to the local economy in the form of in kind gifts. Some of our favourite commitments include:

  • World Oceans Day
  • SPCA’s Wild Animal Rehabilitation Centre
  • Easter Seals 24-Hour Relay for the Kids
  • Victoria Pride Parade
  • Career Fairs

Statistics

  • It’s in the numbers
  • $5 – The conservation fee every guest contributes with any Prince of Whales tour
  • $1 million – The amount we’ve committed to donating to local conservation initiates over the next five years
  • 45,000 – The number of future naturalists who stepped aboard our seafaring classrooms last year

Salish Sea Conservation Fee Disclaimer
We charge every guest on every whale watching tour a $5 Salish Sea Conservation Fee. With your contribution, you are part of the solution. We hope to donate $1 million over the next five years to non-profits who are focused on wild salmon enhancement and scientific research.

Why should conservation matter to me?
We think of our Salish Sea orcas and humpbacks as family—and we think that passion creates an unforgettable experience for you. Sure, we’d like everyone on the planet to be a conservationist, but we know it takes a special crew of people to become advocates of our marine life. We’re not asking you to change careers, but we know our passion is infectious. Step aboard any Prince of Whales boat, and tell us our conservationism isn’t what brings your adventure to life (seriously, we dare you!).

Your adventure awaits

Step aboard our seafaring classrooms in search of orcas, humpback whales, and the thrill of the ride!

Learn More

@princeofwhaleswhalewatching