You are part of the solution!
In 2015 we joined 1% For the Planet and made the commitment to donate at least 1% of annual sales to non-profit organizations who also realize that we all have a responsibility to protect our planet.
At that time, we added a mandatory $2 Per Person Salish Sea Conservation Fee to the sale of each whale watching tour. Through this fee we were able to leverage funds that would have otherwise been unavailable and refocus them on initiatives that truly matter and make a difference to the local environment and the animal populations who we share the land and oceans with.
Since 2015, we have raised and donated more than $200,000 to local conservation organizations doing important work in three key areas:
- Wild Salmon Enhancement
- Marine Mammal Research
- Educational Programs
In 2018, we took this initiative to the next level and raised the bar. We committed to donating $1 million over the next five years to the three areas mentioned above.
By taking a risk and increasing this conservation fee to $5, we were able to lead by example and nudge other like minded organizations to also increase their fee, thus drastically increasing the pool of available funds for wild salmon enhancement, marine mammal based scientific research, and education.
Since raising our fee to $5 we have been able to engage our customers in more important conversations about conservation giving them a greater sense of what their place is on the planet and a global awareness of the part we all play within our ecosystem and our responsibility to it. In the end we are all part of the solution and there is no Planet B.