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You are part of the solution

In 2015 we joined 1% For the Planet and committed to donating at least 1% of annual sales to non-profit organizations that realize that we all have a responsibility to protect our planet.

At that time, we added a mandatory $2 Per Person Salish Sea Conservation Fee to the sale of each whale watching tour. Through this fee, we could leverage funds that would have otherwise been unavailable and refocus them on initiatives that truly matter and make a difference to the local environment and the animal populations we share the land and oceans with. Today our conservation fee is $5 and funds a menagerie of programs and organizations.

Since 2015, we have raised and donated more than $200,000 to local conservation organizations doing important work in three key areas:

  1. Wild Salmon Enhancement
  2. Marine Mammal Research
  3. Educational Programs

In 2018, we took this initiative to the next level and raised the bar. We committed to donating $1 million to the three areas mentioned above over the next five years.

By taking a risk and increasing this conservation fee to $5, we were able to lead by example and nudge other like-minded organizations to increase their fee, thus drastically improving the pool of available funds for wild salmon enhancement, marine mammal-based scientific research, and education.

Since raising our fee to $5, we have engaged our customers in more critical conversations about conservation, giving them a greater sense of their place on the planet and global awareness of the part we all play within our ecosystem and our responsibility to it. We are all part of the solution, and there is no Planet B.

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