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Sustainability & Conservation
16+
LOCAL ORGANIZATIONS SUPPORTED SINCE 2024 THROUGH OUR CONSERVATION FUND
$382K+
CANADIAN DOLLARS DONATED TO LOCAL CONSERVATION PROJECTS SINCE 2024
$50K
IN-KIND CONTRIBUTIONS TO LOCAL CHARITIES THIS YEAR SO FAR
OUR CONSERVATION FUND
Transparency is at the heart of our Conservation Fund. Every guest contributes a $5 conservation fee, with 100% of these funds directed to marine research, education, and conservation initiatives in British Columbia. By sharing exactly where these contributions go, we ensure every passenger helps protect the Salish Sea and its wildlife.
current projects
Supporting the Center for Whale Research’s Fieldwork
Prince of Whales Whale and Marine Wildlife Adventures is proud to contribute $55,000 in support of the Center for Whale Research’s vital killer whale field research in the Salish Sea. The partnership is especially meaningful to Prince of Whales because of lead skipper Mark Malleson, who also works as a Field Biologist with the Center for Whale Research. Celebrating more than 30 years with Prince of Whales, Mark brings a lifelong passion for wildlife to everything he does on the water.
Double Bay Sanctuary Foundation Fundraiser
On September 19, we had the privilege of partnering with the Double Bay Sanctuary Foundation for a very special fundraising whale watching trip from Telegraph Cove. The day brought together incredible wildlife, meaningful conversations and an opportunity for our guests to experience the future home of Double Bay Sanctuary firsthand. We’re thrilled to share that with the help of our guests, we were able to raise $9,000 in support of the Sanctuary!
Bay Cetology | July 2026
Prince of Whales proudly supports Bay Cetology’s Northern Resident killer whale photo-identification program, helping ensure over 50 years of invaluable research continues. Our funding supports fieldwork, public access to the FinWave database, and long-term monitoring, protecting one of Canada’s most important scientific records of Northern Resident killer whales for future generations.
Ocean Wise | July 2026
We have recently donated $20,000 to support Ocean Wise’s field research in the Johnstone Strait, helping scientists conduct critical cetacean research in one of British Columbia’s most important whale habitats. This funding will support field operations, including whale photo-identification, biological sampling, behavioural observations, and data collection that contribute to the long-term conservation and understanding of whales along the BC coast.
More to come on this project soon!
Pacific Wild | June 2026
We are thrilled to support our very own captain, Sydney Dixon, in her research which investigates how marine nutrient access, such as salmon and herring spawns, influences space-sharing among large carnivores (bears, wolves, and cougars) on Nootka Island. Partnering with Pacific Wild and local First Nations, she utilizes trail cameras and DNA metabarcoding, recently incorporating detection dogs for field scat surveys.
Focus areas
Measuring our Carbon
Prince of Whales measures its carbon emissions each year with Victoria’s Synergy Enterprises, accounting for our Scope 1 and 2 emissions as well as all material Scope 3 emissions. This annual assessment guides our ongoing efforts to reduce emissions, improve operational efficiency and adopt new technologies that lessen our environmental impact.
1% for the Planet member
Prince of Whales is a proud member of 1% for the Planet, donating well beyond the 1% commitment each year. Through our Conservation Fund, we support marine research, habitat restoration, education, and conservation organizations working to protect the wildlife and ecosystems of the Salish Sea.
Biosphere Certified
Prince of Whales is proud to be Biosphere Certified across all three of our operating locations Victoria, Vancouver, and Telegraph Cove. This internationally recognized certification reflects our commitment to responsible tourism, environmental stewardship, and continuous improvement.
OUR SUSTAINABILITY COMMITTEE
We are proud to have an internal, staff-led Sustainability Committee that brings together team members from across the company to identify new sustainability initiatives, improve our environmental practices, and foster a culture of conservation. The committee empowers employees to share ideas, lead projects, and make a meaningful impact both within our operations and throughout the communities where we work.
Do you have a local conservation or sustainability-related project needing funding? Our sustainability committee is always looking to grow our impact!
Recent Community Events
Plastic Free July
This month, Prince of Whales proudly takes part in Plastic Free July, a global movement encouraging people to reduce single-use plastics and protect our oceans. Throughout the month, we challenge ourselves, our guests, and our community to make small, sustainable changes that help keep marine habitats cleaner and safer for whales, sea otters, seabirds, and the countless other species that call British Columbia’s coastline home.
BC CrabFest
Our team members participated in BC CrabFest, hosting an educational booth to engage the community about invasive crab species in British Columbia. Through hands-on conversations and educational materials, we helped raise awareness about the impacts of invasive European green crabs on local ecosystems and the importance of protecting our native marine habitats.
Ocean Week
During Ocean Week, Prince of Whales hosted an interactive educational booth, connecting with hundreds of community members about marine wildlife, responsible ocean stewardship, and conservation in the Salish Sea. Our team also rolled up their sleeves to participate in the Ocean Week shoreline cleanup, helping remove litter and marine debris to protect the coastal habitats our wildlife depends on.
