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Prince of Whales wouldn’t be able to operate without whales, marine wildlife, or healthy oceans. Guests choose an adventure with us to see animals in the wild, so it is no surprise that we want to protect and maintain our marine family. Whales and marine wildlife are an extension of our organization and our team, which is why we’re committed to safe, environmentally conscious whale watching and marine wildlife viewing. Everything we do is for the betterment of marine wildlife.

Sustainability is key to the success of our business. We educate our guests about why it is important to protect the environment, where these animals live, and how safe and responsible whale watching aids in the sustainability of these waters.


Prince of Whales is a Climate Positive designated marine adventure company, enhancing our ongoing commitment to sustainability.

A Climate Positive designated company must commit to offsetting their greenhouse gas (GHG) emissions by 110% and find ways to further reduce their outputs on an annual basis. With this designation, we have committed to offsetting at least 110% of our GHG emissions annually. We have partnered with Vancouver-based Ostrom Climate to certify our carbon offsets and Victoria’s Synergy Enterprises to develop an emissions reduction, monitoring, and reporting program.

Through this Climate Positive designation, we will invest most of its carbon offset portfolio in a designated offset project on the West Coast— The Great Bear Forest Carbon Project, an Improved Forest Management Project created from a partnership between Coastal First Nations and the Province of BC.

As of 2023, we are officially Biosphere Certified in all locations, working towards increased operational sustainability helping to achieve the 17 Sustainability Goals developed by United Nations. Through this project we encourage sustainable practices, donations to environmental causes, partnerships with organizations, and offsetting our carbon emissions.

“In the end, we will conserve only what we love; we will love only what we understand and we will understand only what we are taught.”

Baba Dioum

Our Pledge

We have signed the Sustainable Tourism 2030 Pledge, to demonstrate our commitment to improving the sustainability performance of our business between now and 2030. The UN World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.” We actively measure our and improve our sustainability performance across all departments.
We have our reduction targets set at 50% per passenger by 2030 and Net Zero by 2050. We all play a role!

Whale Watching Tour at Race Rocks

We Tread Lightly

We like to think differently when it comes to transportation. Our crew walk, bike, roll, and take public transit to work. When we must drive, we use our corporate Smart Cars. We also choose video and voice conferencing options when connecting between offices whenever possible.

We adopted a few whales.
Since 2014, we adopted our very own orcas from the Vancouver Aquarium. Our adoption fees support research on, and conservation of, our Southern Resident Killer Whales and marine wildlife.

We share our knowledge.
Every day we share our whale, dolphin, and porpoise sightings with the BC Cetacean Sightings Network, a conservation and research program that leverages sighting data to help protect at-risk species.

We’re Whale Wise
We’re not talking your average whale facts (although we’re full of those, too). We’re a founding member of the Pacific Whale Watch Association and use its Whale Wise viewing guidelines for respecting orcas and humpback whales in the wild.

We Think Big Picture

As a member of 1% For the Planet, we’re committed to contributing at least 1% of our annual sales to local conservation initiatives that align with our values. We’ve increased our conservation fee from $2 to $5 to meet our goal of donating more than $1 million. Each passenger is charged this fee to help ensure that conservation efforts are fulsome and wide-reaching.

We Love Local

While our impact is bigger than the water, we’re land-dwellers too, so we’re big on giving back to our local community. Our donations, sponsorships, and participation in the community include the tourism industry, non-profits, and children’s charities; we contribute more than $100,000 annually to the local economy in the form of in-kind sponsorships.

We are a certified BC Green Business

BC Green Business is a certification program that supports businesses looking to reduce their environmental impact and contribute to their local communities. We are proud to have been certified both as a green business and as an Ocean Friendly Business based on ‘Surfrider Approved’ actions that focus on direct and positive impact for our oceans and waterways. BC Green Business is an initiative of the non-profit Synergy Foundation.


In 2015 we joined 1% For the Planet and committed to donating at least 1% of annual sales to non-profit organizations that realize that we all have a responsibility to protect our planet.

At that time, we added a mandatory $2 Per Person Salish Sea Conservation Fee to the sale of each whale watching tour. Through this fee, we could leverage funds that would have otherwise been unavailable and refocus them on initiatives that truly matter and make a difference to the local environment and the animal populations we share the land and oceans with. Today our conservation fee is $5 and funds a menagerie of programs and organizations.

Since 2015, we have raised and donated more than $300,000 to local conservation organizations doing important work in three key areas:

  • Wild Salmon Enhancement
  • Marine Mammal Research
  • Educational Programs

In 2018, we took this initiative to the next level and raised the bar. We committed to donating $1 million to the three areas mentioned above over the next five years.

By taking a risk and increasing this conservation fee to $5, we were able to lead by example and nudge other like-minded organizations to increase their fee, thus drastically improving the pool of available funds for wild salmon enhancement, marine mammal-based scientific research, and education.

Since raising our fee to $5, we have engaged our customers in more critical conversations about conservation, giving them a greater sense of their place on the planet and global awareness of the part we all play within our ecosystem and our responsibility to it. We are all part of the solution, and there is no Planet B.

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