Prince of Whales wouldn’t be able to operate without whales, marine wildlife, or healthy oceans. Guests choose an adventure with us to see animals in the wild, so it is no surprise that we want to protect and maintain our marine family. Whales and marine wildlife are an extension of our organization and our team, which is why we’re committed to safe, environmentally conscious whale watching and marine wildlife viewing. Everything we do is for the betterment of marine wildlife. 

Sustainability is key to the success of our business. We educate our guests about why it is important to protect the environment, where these animals live, and how safe and responsible whale watching aids in the sustainability of these waters.


Prince of Whales is a Climate Positive designated marine adventure company, enhancing our ongoing commitment to sustainability. 

A Climate Positive designated company must commit to offsetting their greenhouse gas (GHG) emissions by 110% and find ways to further reduce their outputs on an annual basis. With this designation, we have committed to offsetting at least 110% of our GHG emissions annually. We have partnered with Vancouver-based Ostrom Climate to certify our carbon offsets and Victoria’s Synergy Enterprises to develop an emissions reduction, monitoring, and reporting program. 

Through this Climate Positive designation, we will invest most of its carbon offset portfolio in a designated offset project on the West Coast— The Great Bear Forest Carbon Project, an Improved Forest Management Project created from a partnership between Coastal First Nations and the Province of BC.


"In the end, we will conserve only what we love; we will love only what we understand and we will understand only what we are taught. ~Baba Dioum"


We like to think differently when it comes to transportation. Our crew walk, bike, roll, and take public transit to work. When we must drive, we use our corporate Smart Cars. We also choose video and voice conferencing options when connecting between offices whenever possible.

We adopted a few whales.
Since 2014, we adopted our very own orcas from the Vancouver Aquarium. Our adoption fees support research on, and conservation of, our Southern Resident Killer Whales and marine wildlife.

We share our knowledge.
Every day we share our whale, dolphin, and porpoise sightings with the BC Cetacean Sightings Network, a conservation and research program that leverages sighting data to help protect at-risk species.

We’re Whale Wise
We’re not talking your average whale facts (although we’re full of those, too). We’re a founding member of the Pacific Whale Watch Association and use its Whale Wise viewing guidelines for respecting orcas and humpback whales in the wild.


As a member of 1% for the Planet, we’re committed to contributing at least 1% of our annual sales to local conservation initiatives that align with our values. We’ve increased our conservation fee from $2 to $5 to meet our goal of donating more than $1 million. Each passenger is charged this fee to help ensure that conservation efforts are fulsome and wide-reaching.

We love local

While our impact is bigger than the water, we’re land-dwellers too, so we’re big on giving back to our local community. Our donations, sponsorships, and participation in the community include the tourism industry, non-profits, and children’s charities; we contribute more than $100,000 annually to the local economy in the form of in-kind sponsorships. 

  • World Oceans Day
  • SPCA’s Wild Animal Rehabilitation Centre
  • Easter Seals 24-Hour Relay for the Kids
  • Victoria Pride 
  • Victoria International Film Festival
  • Victoria HarbourCats
  • Pacific Football Club
  • Victoria Royals 
  • Career fairs


  • It’s in the numbers
  • $5 – The conservation fee every guest contributes to any Prince of Whales adventure
  • $1 million – The amount we’ve committed to donating to local conservation initiatives over the next five years
  • 45,000 – The number of future naturalists who stepped aboard our seafaring classrooms in 2021

Salish Sea Conservation Fee Disclaimer
We charge every guest on every whale watching tour a $5 Salish Sea Conservation Fee. With your contribution, you are part of the solution. We hope to donate $1 million over the next five years to non-profits focused on wild salmon enhancement and scientific research.

Why should conservation matter to me?

We think of our whales and marine wildlife as part of the Prince of Whales family. That passion creates an unforgettable experience for our guests. We would like everyone on the planet to be as focused on sustainability as us, but we know it takes a special crew of people to become advocates of our marine wildlife. 

Our focus on sustainability and conservation will be what brings your adventure to life!

Whale Watching Tour

Your adventure awaits

Step aboard our seafaring classrooms in search of orcas, humpback whales, and the thrill of the ride!

Learn More