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November 27, 2025
November 27, 2025
Prince of Whales Donates $40,000 to Pacific Salmon Foundation for their Herring Research
At Prince of Whales, we advocate for the health of the broader ecosystem in our region. Without healthy, nutrition-rich oceans, we wouldn’t have the pleasure of seeing humpback whales, orcas and many other iconic marine mammals. That’s why we’re proud to announce a $40,000 contribution to the Pacific Salmon Foundation (PSF) to support its pioneering multi-year research into Pacific herring, a keystone species in the Salish Sea.
Herring may be small, but their role is gigantic. They are essential prey for salmon, which in turn are food for orcas, sea lions, harbour seals and many more. They spawn in near-shore eelgrass beds, offering a pulse of nutrients and energy that sustains marine life from the bottom up. The PSF’s recent research shows worsening trends: spawning durations have decreased, and once-productive southern areas are now largely abandoned.
Equally important is the new PSF project that will document herring–salmon interactions, collaborate with First Nations communities, and use cutting-edge tools like satellite imagery, drones and underwater ROVs to map habitat and population changes.
By supporting this work, Prince of Whales is investing in the health of the marine environment that our guests explore, the wildlife they come to see, and the next generation of marine conservation. Our donation will help accelerate findings, identify habitat restoration opportunities, and bridge science with Indigenous knowledge. We invite our guests and partners to join us in supporting this important work. Because when herring thrive, salmon thrive, you’ll continue to see orcas, humpbacks and a dazzling variety of marine life here in the Salish Sea.
If you’d like to learn more about the herring research or support the project further, visit Pacific Salmon Foundation’s Website and consider making your own contribution to this crucial work!
